Eminem doesn’t understand the new generation of rap according to Justin Bieber
For some people, the music industry is a place dominated by household names, a place where musicians don’t routinely try generating free publicity with cynical viral marketing and a place that’s rife with conflict and drama. Those people will love the fact that Bieber’s just called out Eminem with a slur so hurtful, so insulting, so offensive, that the controversial hip-hop star will find himself angrier than a koala with a kink in his cock. Deadset, it’s only a matter of time before these two are storming Twitter with their freshly cooked ‘beef’.
So, as you may or may not be aware, Bieber has been doing his level best to appear like he has a role to play in the unfolding soap opera that is hip-hop music in recent years.
Whether or not he’s doing it for publicity or as some act of real rebellion against the fact he was given pretty much everything by some plucky music producer, he’s got tattoos, been arrested and kept himself in the limelight despite the fact he’s released nothing since 2015.
That might work in his favour now that he has a new album coming out.
Of course, the twelvies he might expect to buy his music have grown up. If you were cynical, you might say the best way to get some free publicity is to start a ‘beef’ with someone on who’s likely to respond – and maybe even put you in one of their songs.
The most obvious candidate is Eminem, pretty much an old man yelling at clouds. And, er, yeah, he does often do them the favour of getting them tonnes of free publicity with a nice little name-drop.
Anyway, cynicism aside, here’ what Bieber said about our old mate Slim Shady: “I just like Em’s flow but don’t like that he’s dissing new rappers. I like the new generation of rap he just doesn’t understand it.”
These are the lyrics which Bieber was actually referring to:
So finger-bang, chicken wang, MGK, Igg’ Azae’
Lil Pump, Lil Xan imitate Lil Wayne
I should aim at everybody in the game, pick a name
I’m fed up with bein’ humble
And rumor is I’m hungry, I’m sure you heard bumblings
I heard you wanna rumble like an empty stomach
I heard your mumblin’ but it’s jumbled in mumbo-jumbo
The era that I’m from will pummel you, that’s what it’s comin’ to
What the f*ck you’re gonna do when you run into it?
So far, we’re yet to hear back from the early 2000s’ most controversial hip-hop star, but you can bet it’s only a matter of time.
Final thought: Not that we’d suggest the music industry is an organisation cynical enough to manufacture controversy on social media, but imagine the plot twist if Marshall Mathers was taking orders from other young musos who’d like a Twitter beef. He’d be onto a proper wicket there!
Just in case you missed it, here’s one of Ozzy’s latest commentary videos…Ozzy Man Reviews: Game of Thrones Season 8 Episode 3
Video Link: Eminem Music